Grade my website, free, in 60 seconds.

This is not a vibe check. When you hit grade, two real things happen. First, we run a full Google Lighthouse audit on your live page, the exact same engine Google uses to score sites. That measures how fast your page loads on a phone, whether search engines can read it properly (SEO), and whether it works for people using screen readers or with poor eyesight (accessibility). These are hard numbers, measured on your actual site, not estimates.

Second, an AI looks at a real mobile screenshot of your page and reads your visible copy. It judges two things a speed test never can: how your design lands (does it look modern and trustworthy, or dated and templated), and how well the page converts (is your offer clear, is there one obvious next step, are there trust signals like reviews or a phone number). Design and speed are different things. A site can load in a blink and still look like it was built in 2011.

We blend those signals into one grade, with the look of the site carrying the most weight, because that is what decides whether a visitor trusts you in the first two seconds. Nothing is invented. Every score traces back to something measured on your real page.

The grade runs A to F, the way a report card does. Here is the honest translation.

• A or A-. Genuinely modern, fast enough and easy to find. A designer clearly had a hand in it and the page is built to convert. This is rare and it is earned on looks, speed and findability together, not one of the three.
• B range. A solid, current site. Nothing embarrassing, loads reasonably, does its job. There are still wins on the table, but you are not bleeding customers.
• C range. Dated, generic or template-default. This is where most Kiwi small-business sites sit. It still works, but it quietly reads as old or slow, and visitors judge you on it whether that is fair or not.
• D or F. Something is actively driving people away: it looks broken on a phone, takes forever to load, or search engines can barely read it. Fix this before you spend a dollar on ads.

A low grade is not an insult. It is a to-do list. Most owners we grade are a C, and a C site rebuilt properly is usually the single best-value change they make all year.

Run enough Kiwi trade and small-business sites through the grader and the same five problems come up again and again. Here is each one and what it quietly costs you in plain terms.

• Slow on a phone. The single most common one. More than half your visitors are on mobile, and a page that takes five seconds to load loses a big chunk of them before they ever see your offer. Every extra second is enquiries walking away.
• No clear next step. The visitor lands, likes what they see, and then has to hunt for how to actually contact you. No obvious button, no phone number up top. That friction is the difference between a booking and a bounce.
• Looks dated. Default fonts, a stock template, a hero image that screams 2012. It might be fine underneath, but people judge your business by how the site looks in the first two seconds, and dated reads as unreliable.
• Invisible to Google. Weak or missing page titles, no proper headings, thin copy. Search engines cannot tell what you sell or where you are, so you never turn up when a local searches for it. That is free work you are not getting.
• No proof. No reviews, no real photos, no evidence anyone has ever hired you. A stranger has no reason to trust you over the next result. Trust signals are cheap to add and they lift conversion more than almost anything else.

If any of those sound like your site, that is normal, and it is fixable. If you want the longer read on the classic case, we wrote one on why a site gets traffic but no enquiries.

Here is the honest caveat, because we would rather you trust the tool than oversell it. The grader looks at one page, usually your home page, for about a minute. It cannot log into your booking system, read your Google reviews, judge your prices, or see how your business actually runs. A great business can have a mediocre grade, and a slick site can still be run by cowboys.

What the grade does well is flag where a visitor is most likely losing patience or trust before they ever contact you. That is worth knowing, because that first page is doing the selling whether you designed it to or not. Take the grade as a starting point and a to-do list, not a final judgement. The number that actually matters is enquiries, and a sharper site is how you move it.