Get a direct link that opens the review box for your business, plus a QR code you can print. Send it the moment the customer is happy.
This free Google review link generator finds your business, builds the direct link that opens the leave-a-review box, and makes a QR code you can print on cards, invoices, and the van. Reviews are the biggest lever on local search in New Zealand, and the hardest part is getting a happy customer to actually leave one. Hand them this link while the job is fresh and watch your review count climb. Runs in your browser, nothing is stored.
Do not know it? Open Google's Place ID Finder, search your business, and copy the ID that starts with ChIJ. Then paste it above.
Print it on a handover card, the invoice footer, or a counter sticker. Camera opens the review box, no typing.
Runs in your browser. We look up your business through Google, then build the link and QR on your device. Nothing is stored. Never offer a reward for a review, that breaks Google's policy.
A steady drip of recent reviews moves you up the map and wins the click. The trick is not asking harder, it is making it a two-second tap at the exact moment the customer is happy.
Ten fresh reviews this quarter beat a hundred from three years ago.
Most people think the goal is a big review count. It helps, but what actually moves you up the local map is velocity, a steady stream of recent reviews. Google reads a business with reviews arriving every week as active, trusted, and current. A business with two hundred reviews that all stopped in 2022 looks like it might have closed.
Recent reviews also do the heavy lifting with humans. When someone is choosing between three tradies, they scroll to the newest reviews to check you are still good now. A five-star from last week is worth more than a wall of them from years ago. So the aim is not a one-off blitz. It is a habit: a handful of fresh reviews every month, forever.
That only happens if asking is effortless. Every extra step, opening an app, searching your name, finding the review button, loses people. The direct link above skips all of it and drops the customer straight on the star rating.
Send the link at the happy moment, keep it short, make it about them.
Timing beats wording. The single best moment to ask is right when the customer is visibly pleased: the leak is fixed, the room looks great, they have just said "brilliant, thank you." That is the happy moment, and it passes fast. Have the link ready and send it then, not three days later.
Keep the ask short and human. A message that works, every time:
That does three things. It anchors on their happiness, it explains why it matters to you, and it gives them an easy out so it never feels like pressure. Send it by text where you can, because texts get opened. Paste the link, or hand them a card with the QR and let them scan it on the spot while you pack up.
A QR on the back or side door with "Happy with the job? Scan to review." Someone at the lights taps it and you have a review before they have driven off.
A small QR in the footer of every invoice and quote. The customer already has the document open. A finished job plus an easy tap is where reviews come from.
Print a wallet card with the QR and hand it over as you leave. Or pull up the link on your own phone and pass it to them. Fresh job, phone in hand, done.
A calm reply to a rough review wins more trust than the review costs you.
Replying to reviews is a ranking and trust signal, and most competitors do not bother. For a good review, keep it short and specific: thank them, name the job, and you are done. "Thanks Sarah, glad the new hot water system sorted it. Any trouble, give us a call." Thirty seconds, and it shows the next reader you are switched on.
A bad review is where you actually win. Do not argue. Reply calm and factual: acknowledge, apologise for the experience, state briefly what you would do, and move it offline. "Sorry to hear this, that is not our usual standard. I would like to make it right, can you call me on [number]." The person who left it may not soften, but every future customer reads that exchange, and a business that handles a complaint with grace looks better than one with a suspiciously perfect record.
Never offer a reward for a review. Google removes them and can penalise you.
There is one hard rule, and it is easy to break by accident. Never incentivise a review. No discount for a five-star, no entry into a prize draw, no free coffee, nothing of value in exchange. Google's policy is explicit that reviews must not be given in return for a reward, and it applies whether the review is positive or not. Offering "review us and go in the draw" crosses the line.
The same policy bans fake reviews, reviews from staff or family posing as customers, and buying reviews from a service. Google filters and removes reviews it thinks are incentivised or fake, so at best the effort is wasted, and at worst your whole review profile gets flagged. You can read the rule in Google's prohibited and restricted content policy.
You do not need any of that. Do good work, ask at the happy moment, and make it a one-tap job with the link and QR above. That is the whole game, and it is free. If your listing is thin or your site is not backing it up, a free teardown of your site will show you where the real leak is.
Runs entirely in your browser. The QR encoding is done on your device with an open-source library. Google policy summarised is current as at July 2026, checked against support.google.com. Guide only, not legal advice.
It is a direct web address that opens the leave-a-review box for your business, with the star rating ready to fill in. You get it from your Place ID, the unique code Google gives every listed business. Type your business name above and this tool finds your Place ID and builds the link, or paste the Place ID yourself if you already have it.
No. Asking is fine and Google encourages it. What is against the rules is incentivising reviews, meaning you cannot offer a discount, a prize, or any reward in exchange for one. You also cannot pay for reviews or post fake ones. Ask happy customers, make it easy, and never attach a bribe.
Anywhere a happy customer has a phone in hand at the end of a job. The best spots are a printed card you hand over at completion, the footer of your invoice or quote email, a sticker on the counter or till, and the back of the van. Point the phone camera at the code and the review box opens straight away, no typing.
No. The link is built from your Place ID, which does not change while your listing exists, and the QR code has that link baked directly into the pattern. There is no third-party redirect to lapse and nothing to renew. Print it once and it keeps working.
Blunt feedback welcome. It goes straight to the humans who built it.
Reviews get people to your site. The site has to do the rest. Get a free instant teardown, or just tell us what you need.