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True Hourly Rate Calculator

You charge $95 an hour. What do you actually earn?

Count the quoting, the admin, the chasing and the driving, and your real hourly rate is a lot lower than the number on your invoice. Move the sliders and see it.

This free true hourly rate calculator shows what you really earn per hour once the unpaid work is counted. Most NZ tradies and small business owners invoice 30-something hours a week but work 45 or more, so their real rate sits well under their charge-out rate. Set your headline rate, your paid hours, the unpaid hours that leak away, and your fixed costs, and the calculator does the maths live. Below it is a plain guide to where the hours go and how to claw the rate back.

Paid (invoiced) hours a week28
Unpaid hours a week12 hrs

The hours nobody invoices. Best guess is fine.

Quoting and site visits4
Admin and invoicing3
Chasing payments and callbacks2
Driving between jobs3
Your true hourly rate
$60/hr
Not the $95 on your invoice.
Gap vs your charge-out rate -$35/hr
Total hours you actually work 40 hrs/wk
Unpaid hours a year 552 hrs
Worth at your headline rate $52,440

This is a guide to help you price, not accounting advice. Numbers stay on your device: nothing you type here is sent anywhere.

The full breakdown

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Your numbers, where the hours leak, and the three moves that claw the rate back. One email, built off exactly what you typed above. No spam, no sign-up.

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The plain guide
01

Why your real rate is lower than the sticker

1 in 3hours you work never make it onto an invoice

The rate on your quote is a fiction, and you know it. It is what you earn for the hours you are actually on the tools. It says nothing about the hours around them. Nobody pays you to write the quote. Nobody pays you to raise the invoice, ring the wholesaler, or drive across town to look at a job that goes nowhere.

Here is the maths that matters. Say you invoice 30 hours at $95, so $2,850 comes in. But you worked 45 hours to earn it, and $250 went out on the vehicle, insurance and the rest. Take $2,850, knock off the $250, and spread the $2,600 across all 45 hours. That is $58 an hour, not $95. Push the unpaid hours higher or the costs up, and it drops further. The calculator above does this with your own numbers, live.

This is not a reason to feel ripped off. It is the single most useful number you can know about your business, because it tells you exactly how much room you have to move.

02

The four places your hours leak

Unpaid work is not one thing. It is four, and naming them is the first step to plugging them.

  • Quoting and site visits. The biggest one for most trades. You drive out, measure up, write it up, and half the time you do not win the job. All of that is on your dime.
  • Admin and invoicing. Raising invoices, sorting receipts, GST, ordering materials, answering emails at nine at night. Small chunks that add up to a day a week for a lot of owners.
  • Chasing payments and callbacks. The follow-up texts, the polite second reminder, the little fixes you go back for. Time you will never bill, spent on money you already earned.
  • Driving between jobs. Windscreen time. It feels like part of the job, but the meter is not running while you are in the ute.

Add those four up and most owner-operators are carrying 10 to 20 unpaid hours a week. If that surprises you, run the sliders honestly and watch your true rate move.

03

What to do about each leak

$50a fair call-out or quote fee on bigger jobs

Charge for quotes over a certain size. Nobody blinks at a quote for a small job. But a detailed quote on a big renovation is real work, and a call-out or quoting fee that comes off the final price if they proceed is fair and normal. It also filters out the tyre-kickers who were never going to book.

Batch the admin. Doing invoices as they come, in ones and twos, is the slowest way. Pick one afternoon, do the lot, and use software that turns a job into an invoice in a couple of taps. An hour saved here every week is 46 hours a year back on the tools or at home.

Take deposits and progress payments. Most of your chasing disappears when the money is staged. A deposit before you start and a progress payment partway through means you are never carrying the whole job, and the awkward final chase is smaller. Less chasing is a straight lift to your true rate.

Then do the rate maths. This is the quiet one. Adding $10 an hour to a headline rate feels scary, but on 30 paid hours a week over 46 weeks that is $13,800 a year, and it costs you nothing to deliver. It goes almost entirely to your true rate. If you have wondered why the enquiries are there but the money is not, sometimes it is the pricing, and sometimes it is the site not backing you up. We wrote a plain read on why a site gets traffic but no enquiries if that sounds like you.

04

Some of it is just running a business

Let us be honest. You will never get your unpaid hours to zero, and you should not try. Some quoting is how you win work. Some admin is how you stay legal and get paid. A bit of windscreen time is the nature of a job that happens at other people's places. Chasing the odd late payer is the cost of doing business.

The point of knowing your true rate is not to bill for every minute. It is to see the size of the gap, decide which leaks are worth plugging, and price with your eyes open. An owner who knows they are really on $58, not $95, quotes differently, says no more easily, and raises the rate when it is time. That is the whole game: not working more hours, but knowing what each one is actually worth.

This is a guide to help you price and plan, not accounting or tax advice. For your own numbers, talk to your accountant. Nothing you type into the calculator leaves your device.

Quick answers
What is a true hourly rate?

It is what you actually earn per hour once you count every hour the business takes, not just the hours you invoice. You take your revenue, subtract your costs, and divide by all the hours worked: paid jobs plus quoting, admin, chasing money and driving. It is almost always well below your charge-out rate.

Why is my real hourly rate so much lower than what I charge?

Because you only bill a slice of the hours you actually work. For every hour on the tools you might spend another on quotes, invoicing, callbacks and driving, and none of that is invoiced. Spread your income across all of those hours and the number drops fast. Fixed costs like the vehicle and insurance pull it down further.

How many hours a week do tradies spend on unpaid work?

Most owner-operators lose 10 to 20 hours a week to quoting, admin, chasing payments and driving. If you invoice 30 hours but work 45, a third of your week is unpaid. That unpaid third is exactly where your true hourly rate leaks away.

How do I raise my true hourly rate?

Three levers. Charge for the unpaid work you can (quotes over a certain size, call-out fees), cut the leak (batch admin, take deposits so you chase less), and lift the headline rate. A small rate rise spread over a full year of paid hours is often the biggest single move, because it costs you nothing to deliver.

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