BTI · 16 TYPES
BTI · The Boss Type Indicator
Your Boss Type F D G P

The Closer

Reads the room, works the detail, seals the deal.

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You close. You read people fast, you know exactly when to push and when to hold, and you sweat the small stuff that makes a client feel looked after. You get your energy from the chase and the win, and you run an organised operation so nothing you promised falls over after the deal is done. Your strength is that rare mix of charm and follow-through: you do not just sell it, you make sure it lands. The blind spot is leaning so hard on your gut and your presence that the business struggles without you in the room.

If every sale needs your face, you cannot scale past yourself. You make money by converting where others just quote. That is a genuinely valuable skill. Bottle it: write down how you actually close, and teach a system so the business keeps winning work even on the weeks you are not the one doing the talking.

Works well with
The Operator (SDHW), who keeps the delivery humming while you keep the pipeline full.
What your website should do
Your site should do the warm-up before the handshake: build trust with faces, reviews and a clear next step, so the lead is ready to say yes by the time you call.
The full breakdown

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All 16 Boss Types
Know your type? Now check your site.

Your website should cover the half you find hardest.

Whatever kind of boss you are, your site is either pulling its weight or quietly costing you work. Grade it free in 60 seconds, or just talk to us and we will tell you straight.