BTI · 16 TYPES
BTI · The Boss Type Indicator
Your Boss Type F V G P

The Frontman

You are the brand. People buy the business because of you.

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You are the face of the business and people buy because of you. You have vision, you trust your gut about people and moments, and you run things organised enough to deliver on the personality you sell. Your strength is presence: you make a brand feel like a person, and customers stay loyal to that. You see where it is going and you carry people with you.

The blind spot is obvious and dangerous: the business is you, and a business that cannot exist without its founder in the room is capped and hard to sell. You make money on trust and charisma, the reason people pick you over a cheaper quote. Protect it, but start building a business that carries your name and values without needing your literal face on every job. Hire people who share the standard, put your voice into systems, and let the brand outgrow the man.

Works well with
The Strategist (SVHW), who builds the machine behind the face so it is not all on you.
What your website should do
Your site should put your face and your story front and centre, then make the enquiry effortless, so the personality that wins people over is working even while you sleep.
The full breakdown

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All 16 Boss Types
Know your type? Now check your site.

Your website should cover the half you find hardest.

Whatever kind of boss you are, your site is either pulling its weight or quietly costing you work. Grade it free in 60 seconds, or just talk to us and we will tell you straight.