BTI · 16 TYPES
BTI · The Boss Type Indicator
Your Boss Type F V H P

The Empire Builder

One van today. A name on the side of ten by 2030.

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You are not building a job, you are building a company. You think in systems and years, you back it with hard numbers, and you are out front selling the vision to clients, staff and anyone who will listen. Your strength is that you see the whole board: where the margin is, where the next depot goes, how one van becomes ten. You plan it and you work the room to make it real.

The blind spot is outrunning your foundations, scaling the sales before the delivery, the systems or the cash flow can hold it, and watching quality slip as you grow. You make money by turning your own labour into other people's, building an asset that runs without you in every van. That is the right instinct. Just grow one solid layer at a time: prove the system on a small scale, make it boringly repeatable, then pour on the ambition.

Works well with
The Perfectionist (SDGW), whose obsession with getting it right protects the standard as you scale.
What your website should do
Your site should look three sizes bigger than you are today: a brand, not a business card, so the growth you are planning already looks inevitable to a customer.
The full breakdown

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All 16 Boss Types
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Your website should cover the half you find hardest.

Whatever kind of boss you are, your site is either pulling its weight or quietly costing you work. Grade it free in 60 seconds, or just talk to us and we will tell you straight.